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Apple Inc has scheduled a special event for September 15, with fans and investors expecting a refresh in the lineup of some of the company’s core products. The live stream of the event can be watched through Apple’s website, the official YouTube channel, and through the Apple TV app.

Apple event

Updated: Sep 14, 2020, 03:26 PM IST

Apple Inc has scheduled a special event for September 15, with fans and investors expecting a refresh in the lineup of some of the company’s core products. The iPhone maker’s typically cryptic invitation for media read: “Time flies.”

While Apple uses its September events to showcase its most important products, new versions of iPhone handsets might still take time as the company in July had flagged a delay of a few weeks from the usual timeline.

Other products usually unveiled in September include new versions of the Apple Watch and iPad.

Apple’s Time Flies event: How and when to watch in India

The event will be streamed on the company’s website from its campus in Cupertino, California, Apple said.

The live stream of the event can be watched through Apple’s website, the official YouTube channel, and through the Apple TV app. The event will begin at 10 am PT (10:30 pm IST).

Apple, known for splashy launches packed with hundreds of journalists at its campus, would be forced to tone down some of the excitement this year with the event running virtually for the first time due to COVID-19.

Apple’s marketing chief tweeted a video teaser, with the launch date appearing in augmented reality format, hinting at a 3D element to the event.

Analysts have suggested that Apple is likely to schedule a separate event later for the launch of new versions of the iPhone.

(With inputs from Reuters)

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