PUNE, India, April 3, 2020 /PRNewswire/ — The augmented reality (AR) market is predicted to reach USD 125.32 billion by 2026, exhibiting a CAGR of 48.6% during the forecast period. The growing application of AR in various industries for monitoring and training purposes will bolster the healthy growth of the market during the forecast period. AR can enhance the effectiveness of training, especially for complicated or rare tasks, besides reducing the overall cost. Therefore, organizations around the world are utilizing AR to educate and train employees with its immersive solutions, and interactive training environment. For instance, the US Department of Agriculture’s (USDA’s) Food Safety and Inspection Service (FSIS) have started the implementation of digital reality, which includes AR and VR for training programs.
According to the report, published by Fortune Business Insights, titled “Augmented Reality (AR) Market Size, Share & Industry Analysis, By Component (Product, Software, Maintenance & Support Services), By Device Type (Handheld Devices, Stationary AR Systems, Head-mounted Displays (HMDs), Smart Glasses, and Others), By Industry (Gaming, Media and Entertainment, Education, Healthcare and Medical Devices, Retail, Logistics, Manufacturing and Engineering, and Others) and Regional Forecast, 2019-2026″ the market size stood at USD 5.40 billion in 2018. The report is fixed at delivering a comprehensive description of the augmented reality (AR) market dynamics and structure by identifying and providing information regarding the key market segments. It also focuses on an all-encompassing analysis of leading market players by financial position, product, product portfolio, price, growth strategies, and regional presence. It offers PORTER’s analysis and SWOT analysis to record the question of shareholders and highlights the investment potential in the upcoming future. It also showcases what procedures and strategies; companies are currently implementing in the market. It further examines the ways and components convincing diesel generator market expansion, growth patterns, restricting factors, and market strategies.
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An Overview of the Impact of COVID-19 on this Market:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
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Launch of Quick Look by Apple to Boost Market Prospects
Apple, Inc., an American multinational technology company headquartered in Cupertino, California released Quick look, an augmented reality (AR) tool, which is featured in iOS and iPad OS. The new tool will allow users to see certain products directly in their environment. The new AR tool, Quick look, is predicted to aid E-commerce companies. It will provide the customers the ability to choose products as per their requirements while making the product look-real-like in their own space, which will lessen product returns and boost sales. The launch of the new tool will aid the augmented reality (AR) market revenue owing to the features of the tool, such as spatial audio and next-level user experience. Moreover, with the new update, now developers can add a purchase button (that will open up Apple Pay), or use a support window to chat with customers. In addition, the focus of companies towards the integration of Artificial intelligence in AR will also subsequently fuel the demand for augmented reality in the forthcoming years.
Government Initiatives to Aid Growth in North America
North America generated a revenue of USD 2.12 billion in 2018 and is predicted to remain dominant during the forecast period owing to the presence of various companies such as Google LLC, Facebook, Inc., and Apple, Inc. Furthermore, the rising R&D investment in the development of the augmented reality in the U.S. The implementation of various government initiatives and startups for advanced AR technology will create new opportunities for the AR/VR market trends in North America. Asia Pacific is predicted to grow rapidly in the forthcoming years owing to the presence of leading market players such as Samsung Electronics, PTC, Inc., and Sony Corporation. Additionally, the growing sales of smartphones in China and India will facilitate growth in the region.
List of Key Companies Profiled in the Augmented Reality (AR) Market Report are:
- Alphabet, Inc. (Google LLC)
- Microsoft Corporation
- Apple, Inc.
- Samsung Electronics Co. Ltd.
- Daqri LLC
- Vuzix Corporation
- Facebook, Inc.
- PTC, Inc.
- Augment SAS
- RealWear, Inc.
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Table of Content:
- Definition, By Segment
- Research Approach
- Executive Summary
- Market Dynamics
- Drivers, Restraints and Opportunities
- Emerging Trends
- Key Insights
- Macro and Micro Economic Indicators
- Consolidated SWOT Analysis of Key Players
- Porter’s Five Forces Analysis
- Global Augmented Reality Market Analysis, Insights and Forecast, 2015-2026
- Key Findings / Summary
- Market Size Estimates and Forecasts
- By Component (Value)
- Maintenance & Support Services
- By Device Type (Value)
- Handheld Devices
- Stationary AR Systems
- Head-mounted Displays (HMDs)
- Smart Glasses
- Others (Spatial Augmented Reality (SAR) Systems, etc.)
- By Industry (Value)
- Media and Entertainment
- Healthcare and medical devices
- Manufacturing and Engineering
- Others (Automotive, Real Estate, etc.)
- By Geography (Value)
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
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